{"id":2870,"date":"2021-10-08T19:12:00","date_gmt":"2021-10-08T19:12:00","guid":{"rendered":"https:\/\/blog.infraspeak.com\/?p=2870"},"modified":"2023-12-22T17:51:43","modified_gmt":"2023-12-22T17:51:43","slug":"sustentabilidade-retalho","status":"publish","type":"post","link":"https:\/\/blog.infraspeak.com\/pt-pt\/sustentabilidade-retalho\/","title":{"rendered":"5 formas de aumentar a sustentabilidade no Retalho em 2024"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><span style=\"font-weight: 400;\">Aumentar a sustentabilidade \u00e9 <a href=\"https:\/\/blog.infraspeak.com\/pt-pt\/desafios-retalho-2019\/\">um dos maiores desafios para os neg\u00f3cios a retalho nesta d\u00e9cada.<\/a> A verdade \u00e9 que prestamos cada vez mais aten\u00e7\u00e3o ao que compramos e de onde vem \u2014 n\u00e3o \u00e9 por acaso que h\u00e1 cada vez mais pessoas a optar por uma dieta vegana ou que movimentos como o \u201czero waste\u201d est\u00e3o a ganhar f\u00f4lego. Mas n\u00e3o olhe para a sustentabilidade apenas como uma forma de agradar aos seus clientes! O mundo \u00e9 de todos e h\u00e1 muito que pode fazer para cuidar dele, come\u00e7ando por reduzir o lixo que produz na sua empresa.<\/span><\/p>\n<h2><b>1. Eliminar o papel<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Um dos maiores atentados do retalho contra o meio-ambiente \u00e9 o uso exagerado do papel. Desde os recibos aos tal\u00f5es de pagamento por Multibanco, notas de encomenda ou notas de cr\u00e9dito, dizer que existe uma depend\u00eancia do papel nas empresas n\u00e3o \u00e9 um exagero. Portanto, uma das melhores formas de tornar os neg\u00f3cios a retalho mais sustent\u00e1vel \u00e9 reduzir o consumo de papel. Comece por enviar as faturas por email aos seus clientes em vez de imprimir v\u00e1rios duplicados. N\u00e3o s\u00f3 come\u00e7a a evitar o abate de mais \u00e1rvores, como reduz a produ\u00e7\u00e3o de lixo: <\/span><i><span style=\"font-weight: 400;\">win-win<\/span><\/i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h2><b>2. N\u00e3o use cup\u00f5es ou cart\u00f5es desnecess\u00e1rios<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Quando falamos em eliminar papel, n\u00e3o nos podemos esquecer dos cup\u00f5es para descontos e promo\u00e7\u00f5es! Os cart\u00f5es de cliente em pl\u00e1stico (PVC) tamb\u00e9m podem ser substitu\u00eddos por cart\u00f5es de biopl\u00e1stico ou pl\u00e1stico reciclado. Ali\u00e1s, at\u00e9 \u00e9 poss\u00edvel evitar os cart\u00f5es se come\u00e7ar a identificar os seus clientes atrav\u00e9s de um n\u00famero f\u00e1cil de memorizar, como o n\u00famero de telem\u00f3vel ou o NIF. Mas o melhor seria unir todos os programas de fideliza\u00e7\u00e3o e cart\u00f5es numa s\u00f3 aplica\u00e7\u00e3o de smartphone \u2014 \u00e9 mais f\u00e1cil para os seus clientes e o planeta agradece.\u00a0<\/span><\/p>\n<h2><b>3. Melhore o processo de produ\u00e7\u00e3o\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A sustentabilidade no retalho come\u00e7a no momento de produ\u00e7\u00e3o. Se tem poder de decis\u00e3o no processo de produ\u00e7\u00e3o, tente reduzir o consumo de \u00e1gua e energia ao longo de todas as etapas. Tenta que a produ\u00e7\u00e3o seja t\u00e3o pr\u00f3xima do ponto de venda quanto poss\u00edvel e que o transporte de mercadorias deve ser otimizado. Quanto aos custos, lembre-se que os consumidores est\u00e3o dispostos a pagar mais por produtos fabricados com preocupa\u00e7\u00f5es ambientais e, a n\u00edvel global, 93% diz-se preocupado com o impacto ecol\u00f3gico dos produtos que compra.<\/span><\/p>\n<h2><b>4. Aumente o consumo de energia limpa<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A maneira mais f\u00e1cil de diminuir o consumo de energia nas lojas a retalho \u00e9 come\u00e7ar a usar luzes econ\u00f3micas LED. Outra medida que pode adotar \u00e9 instalar sensores de movimento para ligar e desligar as luzes de casas de banho, provadores e zonas fechadas. Desligue automaticamente as luzes da montra a uma certa hora e defina um hor\u00e1rio para ligar e desligar o aquecimento\/ar-condicionado. Se usa \u00e1gua quente para os banhos dos funcion\u00e1rios, pode tentar aquec\u00ea-la com pain\u00e9is solares.<\/span><\/p>\n<h2><b>5. Reaproveite materiais antigos<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Antes de pensar em \u201creciclar\u201d, lembre-se de reduzir e reutilizar. Reaproveite as embalagens em que chegam os produtos e pe\u00e7a aos seus clientes para reutilizar os sacos da loja (preferencialmente em tecido ou em serapilheira). Em vez de deitar fora artigos com defeito ou que n\u00e3o venderam, procure organiza\u00e7\u00f5es que possam estar interessadas em fazer upcycle ou em usar esses \u201crestos\u201d. Por exemplo, os restos de tecido podem ser aproveitados para limpeza ou em obras de constru\u00e7\u00e3o civil em vez de acabarem no aterro.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aumentar a sustentabilidade \u00e9 um dos maiores desafios para os neg\u00f3cios a retalho da d\u00e9cada. Conhe\u00e7a 5 formas de atingir este objetivo.<\/p>\n","protected":false},"author":54,"featured_media":2871,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":"","_wp_rev_ctl_limit":""},"categories":[373,356],"tags":[237,437],"class_list":["post-2870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facility-management","category-hotelaria-retalho","tag-retalho","tag-sustentabilidade"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 formas de aumentar a sustentabilidade no Retalho em 2024 &#8226; Infraspeak Blog<\/title>\n<meta name=\"description\" content=\"Aumentar a sustentabilidade \u00e9 um dos maiores desafios para os neg\u00f3cios a retalho da d\u00e9cada. 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