{"id":6139,"date":"2021-09-10T09:44:00","date_gmt":"2021-09-10T09:44:00","guid":{"rendered":"https:\/\/blog.infraspeak.com\/?p=6139"},"modified":"2023-12-27T18:24:31","modified_gmt":"2023-12-27T18:24:31","slug":"sustentabilidade-no-varejo","status":"publish","type":"post","link":"https:\/\/blog.infraspeak.com\/pt-br\/sustentabilidade-no-varejo\/","title":{"rendered":"Como aumentar a sustentabilidade no Varejo"},"content":{"rendered":"
<\/div>

Aumentar a sustentabilidade \u00e9 um dos maiores desafios para os neg\u00f3cios no varejo. A verdade \u00e9 que prestamos cada vez mais aten\u00e7\u00e3o no que compramos e de onde esses artigos v\u00eam \u2014 n\u00e3o \u00e9 por acaso que cada vez mais pessoas optam por uma dieta vegana ou que movimentos como o lixo zero est\u00e3o ganhando for\u00e7a.<\/span><\/p>\n

Mas n\u00e3o olhe para a sustentabilidade apenas como forma de agradar seus clientes! O mundo \u00e9 de todos e podemos fazer muito para cuidar dele, come\u00e7ando pela redu\u00e7\u00e3o do lixo que produz na sua empresa.<\/span><\/p>\n

1. Eliminar o papel<\/b><\/h2>\n

Um dos maiores atentados do varejo contra o meio ambiente \u00e9 o uso exagerado do papel. Desde os recibos de pagamento por cart\u00e3o a notas de encomenda, dizer que existe uma depend\u00eancia do papel nas empresas n\u00e3o \u00e9 um exagero. Portanto, uma das melhores formas de tornar os neg\u00f3cios de varejo mais sustent\u00e1vel \u00e9 reduzir o consumo de papel. Comece enviando as faturas por email aos seus clientes em vez de imprimir<\/strong>. N\u00e3o s\u00f3 comece a evitar a destrui\u00e7\u00e3o de mais \u00e1rvores, como reduzir a produ\u00e7\u00e3o de lixo<\/span>.\u00a0<\/span><\/p>\n

2. N\u00e3o usar cupons ou cart\u00f5es desnecess\u00e1rios<\/b><\/h2>\n

Quando falamos em eliminar papel, n\u00e3o podemos esquecer dos cupons para descontos e promo\u00e7\u00f5es! Os cart\u00f5es de cliente em pl\u00e1stico (PVC) tamb\u00e9m podem ser substitu\u00eddos por cart\u00f5es de biopl\u00e1stico ou pl\u00e1stico reciclado<\/strong>. <\/span><\/p>\n

Ali\u00e1s, \u00e9 poss\u00edvel evitar os cart\u00f5es se come\u00e7ar a identificar os seus clientes atrav\u00e9s de um n\u00famero f\u00e1cil de memorizar, como o de telefone ou CPF. O melhor seria unir todos os programas de fideliza\u00e7\u00e3o e cart\u00f5es num s\u00f3 aplicativo de smartphone<\/strong> \u2014 \u00e9 mais f\u00e1cil para os seus clientes e o planeta agradece.\u00a0<\/span><\/p>\n

3. Melhorar o processo de produ\u00e7\u00e3o\u00a0<\/b><\/h2>\n

A sustentabilidade no varejo come\u00e7a no momento da produ\u00e7\u00e3o. Se voc\u00ea tem poder de decis\u00e3o no processo de produ\u00e7\u00e3o, tente reduzir o consumo de \u00e1gua e energia ao longo de todas as etapas. Tente fazer com que a produ\u00e7\u00e3o seja o mais pr\u00f3xima poss\u00edvel do ponto de venda, para que o transporte de mercadorias seja otimizado<\/strong>. <\/span><\/p>\n

Quanto aos custos, lembre-se que os consumidores est\u00e3o dispostos a pagar mais por produtos fabricados com preocupa\u00e7\u00f5es ambientais. Tanto que, globalmente, 93% dos consumidores dizem ser preocupados com o impacto ecol\u00f3gico dos produtos que compram.<\/span><\/p>\n

\ud83d\udcdd Veja tamb\u00e9m: ESG, FOMO e FM: relacionar as siglas sem desesperar<\/a><\/strong><\/p>\n

4. Aumentar o consumo de energia limpa<\/b><\/h2>\n

A maneira mais f\u00e1cil de diminuir o consumo de energia<\/a> e, logo, aumentar a sustentabilidade no varejo \u00e9 come\u00e7ar a usar luzes econ\u00f4micas em LED. Outra medida que voc\u00ea pode adotar \u00e9 instalar sensores de movimento para ligar e desligar as luzes de banheiros, provadores e lugares fechados. Desligue automaticamente as luzes da vitrine em um certo momento e defina um hor\u00e1rio para ligar e desligar o ar-condicionado. Se usa \u00e1gua quente para os banhos dos funcion\u00e1rios, tente investir em pain\u00e9is solares.<\/span><\/p>\n

5. Reaproveitar materiais antigos<\/b><\/h2>\n

Antes de pensar em \u201creciclar\u201d, lembre-se de reduzir e reutilizar. Reaproveite as embalagens em que chegam os produtos e pe\u00e7a aos seus clientes para reutilizar as sacolas da loja. Em vez de jogar fora os artigos com defeito ou que n\u00e3o foram vendidos, procure organiza\u00e7\u00f5es que possam estar interessadas em usar esses \u201crestos\u201d. Por exemplo, os restos de tecido podem ser aproveitados para limpeza ou em obras de constru\u00e7\u00e3o civil, em vez de acabarem no lixo.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Aumentar a sustentabilidade no varejo \u00e9 um dos maiores desafios para empres\u00e1rios desa d\u00e9cada. Conhe\u00e7a 5 formas de atingir este objetivo.<\/p>\n","protected":false},"author":54,"featured_media":2873,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":"","_wp_rev_ctl_limit":""},"categories":[373,368,356,617],"tags":[],"class_list":["post-6139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facility-management","category-gestao-de-facilities","category-hotelaria-retalho","category-hotelaria-varejo"],"yoast_head":"\nComo aumentar a sustentabilidade no Varejo • Infraspeak Blog<\/title>\n<meta name=\"description\" content=\"Aumentar a sustentabilidade no varejo \u00e9 um dos maiores desafios para empres\u00e1rios desa d\u00e9cada. 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