{"id":13286,"date":"2024-03-21T17:35:48","date_gmt":"2024-03-21T17:35:48","guid":{"rendered":"https:\/\/blog.infraspeak.com\/?p=13286"},"modified":"2024-03-21T17:46:06","modified_gmt":"2024-03-21T17:46:06","slug":"uberizacao-da-manutencao","status":"publish","type":"post","link":"https:\/\/blog.infraspeak.com\/pt-br\/uberizacao-da-manutencao\/","title":{"rendered":"A uberiza\u00e7\u00e3o da manuten\u00e7\u00e3o \u00e9 inevit\u00e1vel?"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>Nas \u00faltimas d\u00e9cadas v\u00e1rias ind\u00fastrias mudaram completamente. T\u00e1xis, entrega de alimentos, hotelaria, moda, e mesmo repara\u00e7\u00f5es dom\u00e9sticas. No entanto, apesar de todas estas enormes mudan\u00e7as, a manuten\u00e7\u00e3o continua na mesma. Muitas tecnologias disruptivas t\u00eam surgido, isso \u00e9 um fato. Mas a economia de compartilhamento e a <em>gig economy<\/em> n\u00e3o fizeram qualquer barulho nos servi\u00e7os t\u00e9cnicos. Ser\u00e1 que isso est\u00e1 prestes a mudar? O que \u00e9 a &#8220;uberiza\u00e7\u00e3o dos t\u00e9cnicos e dos servi\u00e7os no terreno&#8221;? Esse \u00e9 o nosso tema de hoje.<\/p>\n<h2><b>Por que os servi\u00e7os &#8220;uberizados&#8221; t\u00eam vantagem?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Embora estejamos todos familiarizados com a Uber\u00ae e outros aplicativos semelhantes, talvez voc\u00ea nunca tenha dedicado um minuto pensando no que as tornou t\u00e3o bem sucedidas. Em muitos lugares, os Ubers s\u00e3o mais baratos que os t\u00e1xis. Ali\u00e1s, os taxistas reclamam frequentemente de &#8220;concorr\u00eancia desleal&#8221; por parte dos apps de <em>ride-sharing<\/em>. Os mercados n\u00e3o regulamentados permitiram uma opera\u00e7\u00e3o com menos despesas e, assim, com a possibilidade de oferecer pre\u00e7os mais baratos.<\/span><\/p>\n<p>Contudo, isso n\u00e3o acontece em todos os mercados. Talvez voc\u00ea fique surpreendido por saber que os t\u00e1xis s\u00e3o normalmente mais baratos que os Ubers em Nova Iorque. E em alguns pa\u00edses onde os motoristas precisam de licen\u00e7as, como a It\u00e1lia, onde o <em>ride-sharing<\/em> \u00e9 normalmente mais caro que os t\u00e1xis. Por isso, a quest\u00e3o do pre\u00e7o n\u00e3o explica totalmente a sua popularidade. O que explica, no entanto, \u00e9 a <strong>conveni\u00eancia<\/strong>.<\/p>\n<p>Vivemos em um mundo acelerado, onde tudo deve estar imediatamente dispon\u00edvel. Para os clientes, \u00e9 uma era de gratifica\u00e7\u00e3o instant\u00e2nea &#8211; e os servi\u00e7os &#8220;uberizados&#8221; satisfazem essa procura. <strong>A &#8220;uberifica\u00e7\u00e3o&#8221;, como se pode chamar, \u00e9 o processo atrav\u00e9s do qual as empresas conectam os clientes aos servi\u00e7os, proporcionando uma experi\u00eancia mais positiva.\u00a0 Ao mesmo tempo, oferece aos profissionais uma infraestrutura digital que n\u00e3o possu\u00edam.<\/strong><\/p>\n<h2><b>Por que uma uberifica\u00e7\u00e3o dos servi\u00e7os no terreno ainda n\u00e3o aconteceu?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Os motoristas que oferecem servi\u00e7os de transporte precisam provar que possuem CNH v\u00e1lida e, em alguns casos, que os carros cumpram determinados crit\u00e9rios. No entanto, estes n\u00e3o s\u00e3o obst\u00e1culos exigentes ao acesso. Por outro lado, a uberiza\u00e7\u00e3o dos servi\u00e7os no terreno exigir\u00e1 um processo de verifica\u00e7\u00e3o mais detalhado. Os aspirantes a t\u00e9cnicos precisam assegurar \u00e0s pessoas que t\u00eam:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">as compet\u00eancias certas;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">as ferramentas apropriadas;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">experi\u00eancia suficiente na \u00e1rea;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">familiaridade com cada tipo de equipamento.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Em Manuten\u00e7\u00e3o e Facility Management, o fator-chave para o sucesso \u00e9 a capacidade de <strong>fornecer servi\u00e7os de alta qualidade de forma consistente<\/strong>. Por isso, qualquer empresa de servi\u00e7os que utilize terceiros, ou qualquer <em>software<\/em> que conecte usu\u00e1rios a t\u00e9cnicos de servi\u00e7os no terreno, precisa verificar todos os crit\u00e9rios acima. Al\u00e9m disso, precisa fornecer prova de servi\u00e7o (por exemplo, <a href=\"https:\/\/blog.infraspeak.com\/pt-br\/cobotica-limpeza\/\">prova de limpeza<\/a>) para ganhar confian\u00e7a.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No entanto, tamb\u00e9m podemos prever que esses obst\u00e1culos \u00e0 admiss\u00e3o devem desaparecer com a introdu\u00e7\u00e3o de mais tecnologia. N\u00e3o \u00e9 dif\u00edcil imaginar solu\u00e7\u00f5es que possam ajudar os <em>freelancers<\/em> e oferecer mais garantias aos clientes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">As empresas podem criar uma base de dados de <strong><a href=\"https:\/\/blog.infraspeak.com\/pt-br\/procedimento-operacional-padrao\/\">procedimentos operacionais padr\u00e3o<\/a><\/strong> para ajudar os t\u00e9cnicos no terreno (ou um terceiro pode aprov\u00e1-los no app, mediante o pagamento de uma taxa);<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">T\u00e9cnicos e gestores seniores podem fornecer assist\u00eancia remota utilizando <a href=\"https:\/\/blog.infraspeak.com\/pt-br\/tecnologia-5g-na-manutencao\/\"><strong>redes 5G<\/strong><\/a> sem lat\u00eancia;\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">As empresas e fabricantes podem utilizar a <a href=\"https:\/\/blog.infraspeak.com\/pt-br\/interoperabilidade-na-manutencao\/\"><strong>Intelig\u00eancia Artificial<\/strong> <\/a>para garantir mais precis\u00e3o no diagn\u00f3stico (provavelmente, mediante pagamento);<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Alguns servi\u00e7os podem ser executados com a assist\u00eancia de cob\u00f4s ou mesmo por rob\u00f4s operados por t\u00e9cnicos, aumentando a seguran\u00e7a.\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<p>As outras funcionalidades necess\u00e1rias para a manuten\u00e7\u00e3o &#8216;uberizada&#8217; j\u00e1 existem. As mais avan\u00e7adas <a href=\"https:\/\/blog.infraspeak.com\/pt-br\/immp-plataforma-inteligente-gestao-manutencao\/\">Plataformas Inteligentes de Gest\u00e3o de Manuten\u00e7\u00e3o (IMMP)<\/a> existentes permitem cada vez mais a uberiza\u00e7\u00e3o:<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Os clientes podem facilmente comunicar danos em uma aplica\u00e7\u00e3o m\u00f3vel<\/strong>, sem ter que recorrer a um <em>call center;<\/em>\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>A plataforma atribui automaticamente o chamado a um t\u00e9cnico<\/strong> utilizando intelig\u00eancia artificial (tamb\u00e9m poss\u00edvel com o Infraspeak Gear\u2122);\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>O cliente pode ver a localiza\u00e7\u00e3o do t\u00e9cnico e o tempo estimado para chegada<\/strong>;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>O cliente pode ver a identifica\u00e7\u00e3o do t\u00e9cnico e as suas certifica\u00e7\u00f5es<\/strong> para aumentar a transpar\u00eancia (tamb\u00e9m exequ\u00edvel, como explicado acima);\u00a0<\/span><\/li>\n<li><b>Os gestores podem verificar tudo em tempo real e fornecer apoio, se necess\u00e1rio.<\/b><\/li>\n<\/ul>\n<h4><strong>&#8220;Cada vez mais, vamos assistir a uma &#8216;uberiza\u00e7\u00e3o do t\u00e9cnico&#8217;. As empresas de FM v\u00e3o precisar aplicar <em>deep learning<\/em>, <em>machine learning<\/em>, essas coisas todas. Caso contr\u00e1rio, como uma empresa de FM poder\u00e1 gerir milhares de chamados por ano?&#8221;<\/strong><\/h4>\n<p style=\"text-align: right;\"><span style=\"font-weight: 400;\">\u2013 <\/span>Miguel Iacomussi<\/p>\n<p style=\"text-align: right;\"><span style=\"font-weight: 400;\">Gerente de Transforma\u00e7\u00e3o Digital e Inova\u00e7\u00e3o na Vivante, um dos maiores fornecedores de Facility Management do Brasil<br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por fim, temos que levar em considera\u00e7\u00e3o que <strong>existe uma m\u00e3o de obra altamente qualificada que pode ter vontade de avan\u00e7ar por conta pr\u00f3pria<\/strong>. Trabalhar por conta pr\u00f3pria, ou pelo menos poder escolher as tarefas que desejam atrav\u00e9s de um aplicativo vai proporcionar mais flexibilidade aos t\u00e9cnicos que t\u00eam vontade de escolher o seu hor\u00e1rio ou que est\u00e3o se esfor\u00e7ando para encontrar um bom equil\u00edbrio com a vida pessoal.<\/span><\/p>\n<h3><b>Extra: Os fabricantes podem viabilizar ou inviabilizar a uberiza\u00e7\u00e3o<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Vale a pena salientar que os fabricantes n\u00e3o est\u00e3o necessariamente exclu\u00eddos deste modelo de neg\u00f3cio. Vamos ver como poderia funcionar:<\/span><\/p>\n<p><strong>Os fabricantes fornecem procedimentos operacionais padr\u00e3o a t\u00e9cnicos e engenheiros certificados<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Os fabricantes podem ser obrigados a fornecer informa\u00e7\u00f5es t\u00e9cnicas e planos de manuten\u00e7\u00e3o a t\u00e9cnicos certificados. Isto \u00e9 semelhante ao que aconteceu com a manuten\u00e7\u00e3o de autom\u00f3veis na Europa, por exemplo. Por l\u00e1, antes era necess\u00e1rio reparar o autom\u00f3vel em uma concession\u00e1ria oficial para manter a garantia do fabricante.\u00a0<\/span><\/p>\n<p>Com a legisla\u00e7\u00e3o de Isen\u00e7\u00e3o por Categoria da Uni\u00e3o Europeia, o dono do ve\u00edculo pode recorrer a um mec\u00e2nico independente sem perder a garantia do autom\u00f3vel, desde que as incida\u00e7\u00f5es do fabricante sejam seguidas e que o livro de manuten\u00e7\u00e3o seja carimbado.<\/p>\n<p><strong>Os fabricantes assumem a dianteira com os seus pr\u00f3prios servi\u00e7os &#8216;uberizados&#8217;<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Em uma outra vis\u00e3o, os fabricantes poderiam desenvolver a sua pr\u00f3pria tecnologia. Os clientes teriam ent\u00e3o acesso a um aplicativo onde poderiam reportar um dano e procurar t\u00e9cnicos certificados e formados pelo fabricante. Isto iria provavelmente ajud\u00e1-los a encontrar uma solu\u00e7\u00e3o mais rapidamente, para al\u00e9m de aumentar a notoriedade e a satisfa\u00e7\u00e3o da marca.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Os fabricantes poderiam aproveitar esta tecnologia para fornecer &#8220;<a href=\"https:\/\/blog.infraspeak.com\/pt-br\/manutencao-como-servico\/\">manuten\u00e7\u00e3o como servi\u00e7o<\/a>&#8221; sem investir em uma enorme infraestrutura de apoio ao cliente (a comunica\u00e7\u00e3o \u00e9, na maior parte das vezes, atrav\u00e9s do aplicativo, diminuindo a necessidade de <em>call centers<\/em>, por exemplo) ou na contrata\u00e7\u00e3o de dezenas de t\u00e9cnicos sem testar a procura.<\/span><\/p>\n<p>Durante muito tempo, a uberiza\u00e7\u00e3o dos servi\u00e7os no terreno pareceu um esfor\u00e7o enorme. Atualmente, a tecnologia est\u00e1 remodelando a Manuten\u00e7\u00e3o e Facility Management, aproximando-as dos servi\u00e7os uberizados. Os prestadores de servi\u00e7os que queiram resistir a estas mudan\u00e7as futuras ter\u00e3o de se concentrar na <strong>presta\u00e7\u00e3o de servi\u00e7os de qualidade, r\u00e1pidos e confi\u00e1veis<\/strong> e em proporcionar uma <strong>experi\u00eancia ao cliente que ofere\u00e7a gratifica\u00e7\u00e3o instant\u00e2nea<\/strong> &#8211; com a ajuda de tecnologia inteligente, claro.<\/p>\n\t\t<div data-elementor-type=\"page\" data-elementor-id=\"26280\" class=\"elementor elementor-26280 elementor-26245\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e214d30 e-flex e-con-boxed e-con e-parent\" data-id=\"e214d30\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-af340db e-flex e-con-boxed e-con e-child\" data-id=\"af340db\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa5a8f6 elementor-widget elementor-widget-heading\" data-id=\"fa5a8f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">IFM Innovators Programme<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a2d4f9 elementor-widget elementor-widget-heading\" data-id=\"9a2d4f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Um curso gratuito de 4 semanas para profissionais de facilities e manuten\u00e7\u00e3o.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c3ff2f elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"1c3ff2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/intelligenceformaintenance.com\/pt-br\/ifm-innovators-programme\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Come\u00e7ar!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-79a57ff e-flex e-con-boxed e-con e-child\" data-id=\"79a57ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2872e69 elementor-widget elementor-widget-image\" data-id=\"2872e69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"315\" src=\"https:\/\/blog.infraspeak.com\/wp-content\/uploads\/2023\/09\/lapifm-1024x403.webp\" class=\"attachment-large size-large wp-image-26268\" alt=\"\" srcset=\"https:\/\/blog.infraspeak.com\/wp-content\/uploads\/2023\/09\/lapifm-1024x403.webp 1024w, https:\/\/blog.infraspeak.com\/wp-content\/uploads\/2023\/09\/lapifm-300x118.webp 300w, https:\/\/blog.infraspeak.com\/wp-content\/uploads\/2023\/09\/lapifm-768x303.webp 768w, https:\/\/blog.infraspeak.com\/wp-content\/uploads\/2023\/09\/lapifm.webp 1061w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n","protected":false},"excerpt":{"rendered":"<p>Muitas tecnologias disruptivas t\u00eam surgido, isso \u00e9 um fato. Mas a economia de compartilhamento e a gig economy n\u00e3o fizeram qualquer barulho nos servi\u00e7os t\u00e9cnicos. Ser\u00e1 que isso est\u00e1 prestes a mudar? O que \u00e9 a &#8220;uberiza\u00e7\u00e3o dos t\u00e9cnicos e dos servi\u00e7os no terreno&#8221;? <\/p>\n","protected":false},"author":54,"featured_media":12918,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":"","_wp_rev_ctl_limit":""},"categories":[366,367],"tags":[],"class_list":["post-13286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-manutencao","category-tecnologia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A uberiza\u00e7\u00e3o da manuten\u00e7\u00e3o \u00e9 inevit\u00e1vel? &#8226; Infraspeak Blog<\/title>\n<meta name=\"description\" content=\"Ser\u00e1 que a economia de compartilhamento e a gig economy est\u00e3o prestes a mudar a manuten\u00e7\u00e3o? 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