{"id":6179,"date":"2021-09-08T14:51:00","date_gmt":"2021-09-08T14:51:00","guid":{"rendered":"https:\/\/blog.infraspeak.com\/?p=6179"},"modified":"2023-04-26T15:24:48","modified_gmt":"2023-04-26T15:24:48","slug":"sostenibilidad-comercio-minorista","status":"publish","type":"post","link":"https:\/\/blog.infraspeak.com\/es\/sostenibilidad-comercio-minorista\/","title":{"rendered":"C\u00f3mo aumentar la Sostenibilidad en el Comercio Minorista"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>Aumentar la sostenibilidad es uno de los mayores desaf\u00edos para las empresas minoristas en la d\u00e9cada. La verdad es que cada vez prestamos m\u00e1s atenci\u00f3n a lo que compramos y de d\u00f3nde viene \u2014 no es casualidad que cada vez m\u00e1s gente elija una dieta vegana o que movimientos como el \u00abzero waste\u00bb ganen importancia.<\/p>\n<p>\u00a1Pero no se mire la sostenibilidad solo como una forma de complacer a los clientes! El mundo es de todos y <strong>hay mucho que puede hacer para cuidarlo, empezando por reducir los residuos que produce en tu empresa.<\/strong><\/p>\n<h2><strong>1. Eliminar el papel<\/strong><\/h2>\n<p>Uno de los mayores ataques de la venta al por menor contra el medio ambiente es el uso excesivo de papel. Desde recibos hasta comprobantes de pago con tarjeta, hojas de pedido o notas de cr\u00e9dito, decir que hay una dependencia del papel en las empresas no es una exageraci\u00f3n.<\/p>\n<p>Por lo tanto, una de las mejores maneras de aumentar la sostenibilidad de un negocio minorista es <a href=\"https:\/\/blog.infraspeak.com\/es\/desafios-mantenimiento-especialistas\/\">reducir el consumo de papel<\/a>. Empieza por enviar por correo electr\u00f3nico las facturas a tus clientes en lugar de imprimir m\u00faltiples duplicados. No s\u00f3lo se empieza a evitar la tala de m\u00e1s \u00e1rboles, sino que se reduce la producci\u00f3n de residuos: todos ganan.<\/p>\n<h2><strong>2. No usar cupones o tarjetas innecesarios<\/strong><\/h2>\n<p>Cuando hablamos de eliminar el papel, \u00a1no podemos olvidarnos de los cupones para descuentos y promociones! Las tarjetas de cliente hechas de pl\u00e1stico (PVC) tambi\u00e9n pueden ser sustituidas por tarjetas de pl\u00e1stico biopl\u00e1stico o reciclado. De hecho, puedes incluso evitar las tarjetas si comiences a identificar a tus clientes a trav\u00e9s de un n\u00famero f\u00e1cil de memorizar, como tu n\u00famero de tel\u00e9fono m\u00f3vil o NIF.<\/p>\n<p>Pero lo mejor ser\u00eda unir todos sus programas de fidelizaci\u00f3n\u00a0y tarjetas en una sola aplicaci\u00f3n para <em>smartphones<\/em>, es m\u00e1s f\u00e1cil para tus clientes y el planeta se lo agradece.<\/p>\n<h2><b>3. M<\/b><strong>ejorar el proceso de producci\u00f3n\u00a0<\/strong><\/h2>\n<p>La sostenibilidad en el comercio minorista comienza en el momento de la producci\u00f3n. Si tienes poder de decisi\u00f3n en el proceso de producci\u00f3n, intenta reducir el consumo de agua y energ\u00eda en todas las etapas. Intenta que la producci\u00f3n est\u00e9 lo m\u00e1s cerca posible del punto de venta y optimiza el transporte de mercanc\u00edas.<\/p>\n<p>En cuanto a los costes, recuerda que los consumidores est\u00e1n dispuestos a pagar m\u00e1s por los productos fabricados con preocupaciones ambientales y, a nivel mundial, el 93% dice estar preocupado por el impacto ecol\u00f3gico de los productos que compran.<\/p>\n<h2><b>4. Aumentar\u00a0<strong>el consumo de energ\u00eda limpia<\/strong><\/b><\/h2>\n<p>La forma m\u00e1s f\u00e1cil de reducir el consumo de energ\u00eda en las tiendas minoristas es empezar a usar luces LED de bajo consumo. Otra medida que puedes tomar es instalar sensores de movimiento para encender y apagar las luces en los ba\u00f1os, probadores y \u00e1reas cerradas.<\/p>\n<p>Apaga autom\u00e1ticamente las luces del escaparate a una hora determinada y fija una hora para encender y apagar la calefacci\u00f3n\/aire acondicionado. Si usas agua caliente para los ba\u00f1os del personal, puedes intentar calentarla con paneles solares.<\/p>\n<h2><b>5. R<\/b><strong>eutilizar materiales antiguos<\/strong><\/h2>\n<p>Antes de pensar en \u00abreciclar\u00bb, acu\u00e9rdate de reducir y reutilizar. Reutiliza el embalaje en el que llegan los productos y pide a tus clientes que reutilicen las bolsas de la tienda (preferiblemente de tela o arpillera).<\/p>\n<p>En lugar de tirar los art\u00edculos defectuosos o no vendidos, busca organizaciones que puedan estar interesadas en hacer <a href=\"https:\/\/es.wikipedia.org\/wiki\/Suprarreciclaje\"><em>upcycle<\/em>\u00a0(suprarreciclage)<\/a> o en utilizar estas \u00absobras\u00bb. Por ejemplo, el tejido sobrante puede utilizarse para la limpieza o en obras de construcci\u00f3n en lugar de acabar en un vertedero.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aumentar la sostenibilidad es uno de los mayores desaf\u00edos para las empresas minoristas de la d\u00e9cada. Descubra 5 formas de lograr este objetivo.<\/p>\n","protected":false},"author":54,"featured_media":2874,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":"","_wp_rev_ctl_limit":""},"categories":[420,418],"tags":[],"class_list":["post-6179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facility-management","category-hoteleria-minoristas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo aumentar la Sostenibilidad en el Comercio Minorista &#8226; Infraspeak Blog<\/title>\n<meta name=\"description\" content=\"Aumentar la sostenibilidad es uno de los desaf\u00edos para las empresas minoristas de la d\u00e9cada. 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